born in dubai

Dubai is one of the fastest-growing regions in the world in the fields of finance, technology, beauty and art. People from all over the world choose this city as a place to live, work and create new modern things. We know Dubai because of its world-famous buildings, hotels, luxury cars and modern technologies embedded in everyday life, as well as perfumes. Today, perfumes produced in the United Arab Emirates mean high quality and taste.
Here in Dubai, in the heart of the United Arab Emirates, the Nichehouse Perfume House was established in 2021. The creators of Nichehouse are a team of creative perfumers. More than twenty-five years of experience in the perfume business, a keen interest and passion for fragrances have become the key to the success of their perfume collections.
The beginning of the history of Nichehouse was the Le Parisien collection. The idea of its creation was born 15 years ago and embodied in a multifaceted collection of six fragrances dedicated to Paris. Paying tribute to the perfumery traditions of the past, Nichehouse creates fragrances for the future, combining the best of both eras in the present.